Two weeks ago I started my new course at Queens University in Belfast - 'Developing Your Creative Writing Skills'. And my first impressions - what a course, what a tutor, what an amazing, enthusiastic bunch of fellow writers. As you'd maybe expect being in proximity to other creatives,...
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1. Tim, what is your job? As the head of a communications agency, I work with companies to ensure their writing and client interactions are the best they can be. From social media, website content, marketing collateral, e-newsletters, e-brochures or any number of alternatives – if it requires...
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Businesses concerned about damaging their credibility – and their revenue – through website errors should be taking sensible precautions, according to the organisation for editorial professionals in the UK. The Society for Editors and Proofreaders (SfEP)...
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In the same way the offline world of marketing revolves around media, PR, sales material, product brochures etc., the online world too has a number of elements - each of which require managing. The strategy or plan within your business needs to identify how each of these elements operates in isolation...
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I'm often asked by clients how to write web copy. This got me thinking, is there a way to approach web copy in a more prescriptive way? As any web writer will know, there's quite a few points to consider when writing for a client's website. Sometimes trying to think about everything and...
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Among the variety of techniques available to you, there’s one that is virtually guaranteed to increase your business...testimonials! To understand why these are so powerful let's consider you customers’ perceptions. Here's how a customer might describe his attitude….. "In...
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http://www.pipsprogrammes.com/blog/feet-of-flames-record-breaking-firewalk/ PIPS, in conjunction with Belfast Media Group, will be putting on our second annual shortest sponsored walk you will ever do in the form of the breath taking and mind over matter epic that is the ‘Feet of Flames...
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With 2011 replicating last year's market turbulence, it's clear the coming months will require an invigorated approach and perhaps even a change in thinking. For many organisations the idea of developing strategic growth plans, at this time, may seem more alien than ever. But remember, today...
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Join us on the 16th November in one of four venues nationwide to partake in a unique night time fun run for a truly inspiring individual. There is also a shorter walking option so everyone can get involved and show support. Log onto www.RUN4MARK.com for more specific details on the event nearest...
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What is copywriting?Whether it’s website content, brochures or business reports, copywriting is about getting across the perfect message, with the perfect words, so customers buy and stay loyal. Sounds easy doesn’t it? In reality, businesses often struggle to express their benefits....
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