What is copywriting ?

Whether it’s website content, brochures or business reports, copywriting is about getting across the perfect
message, with the perfect words, so customers buy and stay loyal. Sounds easy doesn’t it? In reality,
businesses often struggle to express their benefits. The upshot - missed sales and lost loyalty. The causes
are usually the same:

1.Delays

Sometimes, the internal staff tasked with writing, put it off or find other things to do.

2. Familiarity

Those close to the writing project can sometimes miss the obvious benefits.

3. Skills

Lack of writing experience for new media i.e. web, emarketing & social media.

Skilled in new media, copywriters oversee projects from the outside looking in. From here they can see more clearly how companies solve problems and better lead customers into purchasing decisions. Now, add in the complexities of consumer decisions, the competitive market, plus a mosaic of service/product offerings and it’s easy to see why clients often call in the writing experts.

Why is Copywriting Important ?

The end-goal of copywriting is to enhance the client’s image, improve their profit picture and make life easier. With writing skills beyond reproach and the people skills to match, there are several ways commercial writer adds value:

1. Be Found, Stand Out

If a website can’t be found is there any point having it? With search engine optimised (SEO) website content, copywriters achieve higher rankings and ensure spending customers find websites more quickly. Plus, once there, they use techniques to keep readers hooked - reducing ‘click away’.

2. Sell, sell, sell

It’s easy to assume website content is selling, when really it isn’t. Today, web customers want to know what’s in it for them – instantly. Copywriters offer tightly edited, get-to-the-point content, which sells. Plus, to ensure repeat business, they’ll provide creative ideas for future content updates.

3. Let’s get loyal

Media bombardment and competition places customer loyalty at risk. Supplying reliable streams of fresh, valuable content – copywriters are skilled at maintaining clients’ loyalty. Whether it’s bi-monthly ezines, social media updates or an e-marketing brochure, the benefits are tangible - regular contact makes the customer feel important.

Copywriting

To get results it’s vital copywriting engages, excites and motivates the reader. In a world of information overload we ensure your marketing messages stand out and have the desired effect. We’ve written for clients across a huge range of media from intelligent annual report copy to hard-hitting ad campaigns, dynamic web sites and well-crafted speeches.

Proof reading

To many, the task of proofreading is a burden. So it’s common for people to skip this phase and submit writing filled with avoidable mistakes. We’re trained in techniques to eliminate error – thereby maintaining the client’s reputation.

Copy-editing

Often, words must be condensed, sentences shortened and paragraphs re-arranged to increase impact. Our skilled editing techniques ensure a stronger message with fewer words and a flow of information readers find easy to follow