ButterSideUp was asked to produce a letter to accompany the distribution of 250 limited edition Weller prints - here it is:

At 7.30pm on 1st March 1994 Paul Weller's Jetglo Rickenbacker lit the touch paper in Belfast's Ulster Hall. At a stroke, Weller re-ignited the 'angry young men' outlook and fast tempos of his punk rock contemporaries and infused the building itself with 'pogo stance' classics and his new found, jazz-guitar-focused and solo inspired, earthly acoustic sound.

In the midst of tracks from his Mellotron inspired Wild Wood album of '93, here before adoring fans, was the man largely associated with the emergence of the Britpop movement and credited with inspiring its main movers and shakers through the 90's. At the time it maybe didn't feel so - but that wasn't bad for £12!

Now, in the recently upgraded Hall, the memories live on in those who got their first taste of the living legend – a legend whose talent for reinvention has swept him onward since the heady days of The Jam in 1976.

With this sense of nostalgia we were delighted to support the Hall's re-launch. As huge music fans with more than a penchant for Ulster Hall gigs, it was a true inspiration to discharge Slater design passion with our own Weller memories - still vivid 15 years on.

The outcome – a newly designed limited edition poster, which again liberates our collective memories of youthful enthusiasm and celebrates the timeless brand appeal of a style and music icon whose negotiated the generations perhaps like no other statesman of rock.

With careful simplicity and reference to the mod genre of the 70's, the poster portrays a current day version of how the modfather himself might have promoted the gig of '94. Above all, it reflects the reinvention of a symbolic building and Weller's peerless capacity for change.

Just perhaps, our commemorative gift to you (and one of only 250) is a timely reminder to us all, how good design continues to drive reinvention, innovation, culture and creativity.