Working in association with Eyekiller, GML (N.I.) Ltd (part of The Orana Group), recently selected ButterSideUp Communications as providers of new content for their corporate website. The site and its content is designed to support the company's development initiative at Crescent Link in L/Derry. 

The Orana Group

The Crescent Link proposal is being developed by the Orana Group, one of Ireland’s longest established and most progressive property investment companies. The company specialises in acquiring and developing commercially sustainable, environmentally friendly, large scale developments and working in local partnership to realise the wider physical, social and economic regeneration of an area.

Using this approach the company offers imaginative, highly functional solutions to a diverse range of market sectors including residential, retail, offices, hotels, industrial, leisure, education, renewable energy and hospitality.

Here's a sample of the content:

The Vision

The Crescent Link proposal offers a dynamic, mixed use regeneration package of regional significance for all the residents of L/Derry. Providing a unique business environment for modern organisations and start-ups alike, the scheme will enhance the city’s vitality and prosperity through a co-ordinated and sustainable approach.

Crescent Link is the perfect opportunity to create a contemporary and viable gateway development on a key infrastructure route at the entrance to L/Derry. It’s a destination of distinction and a highly functional environment bringing together an imaginative range of contemporary buildings, broad uses and landscaping. All designed to create a vibrant and environmentally friendly urban quarter - a place for business to thrive at the heart of a strong local economy; yielding wider economic, physical and social benefits for the entire city.

Project Kelvin

Project Kelvin is a submarine, fibre optic cable which connects Northern Ireland directly to North America and Europe. It will offer business a high capacity, extremely secure and reliable network - increasing their access to larger global markets.

By exploiting this infrastructure and providing vibrant new office space, Crescent Link will play its part in helping local companies compete better on the world stage. Locating in Crescent Link, today’s global companies, such as leading financial houses, exchange markets, service providers and media companies will benefit from fast, low latency bandwidth which avoids traditionally congested routes.

Digital Derry

Crescent Link will play a central role as the transformation to ‘Digital Derry’ takes place. With regional connectivity now second to none, the fast, high quality, transatlantic broadband connections demonstrate the city’s role as a bridge between Europe and North America.

Crescent Link will effect this bridge yet remain fully aligned with the Digital Derry framework and objectives, calling for sustainable regeneration and economic self-sufficiency. Helping achieve these aims, Crescent Link will play a key role in local job creation, reversal of the city’s talent drain and the retention of young people.

The drive is on to achieve rapid growth in L/Derry's digital sector, to position L/Derry as a renowned centre of digital excellence - the best place on the island to start and build a digital business. Crescent Link will be central in helping push this forward by attracting dozens of new companies and encouraging core local digital companies to build for the future.

http://www.yourcrescentlink.co.uk

Testimonial

"In retail property development, clear, accurate and persuasive communication is more critical than ever. So when it comes to business content we always choose ButterSideUp Communications. We value Tim's sound understanding of the property industry and our requirements. But it's also about driving projects forward. Here, Tim plays a key role, liaising with our technical specialists to ensure tight deadlines never slip."

Mark Adams; Development Director GML (N.I) Ltd (part of the Orana Group)