ButterSideUp was selected by W&G Baird to supply copy for their new sales brochure and website. The result - new professional marketing tools able to clearly position Bairds as Ireland's leading printers.

With more than a nod to Baird's enviable heritage, the copy uncovers a vigour for

technology, performance and forward thinking.

Undertaken in conjunction with Bairds online relaunch the brochure reinforces key sales messages and a brand synonymous with quality.

View the content here www.wgbaird.com or read on to get a flavour:

About Us

Experience is a valuable thing - so you'll be glad to know we've used ours wisely. Since 1862 W&G Baird have been providing the highest quality print solutions for clients across Ireland and the UK. As you'd imagine it's a heritage we're extremely proud of and one which lives on in our hi-tech approach today.

To offer the most comprehensive service we operate the largest print room in Ireland - running 36 printing units. With such machinery we have the ability to print anything from leaflets to coffee table books and folders to magazines. In fact, our presses run 24/7, so when we promise a delivery we really mean it.

Here's an excerpt from the new brochure:

It’s all about Pride

Today, the same foundations of business ingenuity, fixed in 1862, still inspire the printing excellence our customers expect. We’ve moved with the times, found new ways to improve efficiency, advance the customer experience and guarantee quality. Getting it right every time, we rely on the industry’s most proactive thinking and project control - this way, our print reflects the design vision and clearly speaks the client message.

It’s all about People

Our team’s commitment to service excellence and added value is the best – market wide. This
places us apart and we recognise it. Therefore, to continue setting industry standards, we invest
in our people, continually ensuring their access to exceptional training and knowledge sources.

SALES AND CUSTOMER SERVICE

With a dedicated account manager for every client we offer unrivalled customer service and sales support. In fact, with almost 150 years experience you could say, we’ve seen it all. So whatever your print requirements, our friendly and helpful team will ensure a personal service, tailored to your needs.