ButterSideUp was recently selected by HamillBosket to supply content for their client ErnePlas. Having written loads of content for service companies it was nice to get hold of some real product. The kind with 'designed-in' physical benefits - those which actually do make users' life easier.

Taking the client brief went really well - which is great, because this directly affects how good the final content turns out. With a fairly technical product like RE-KURR, it was more important than ever we fully understood the direct benefits a user or re-seller would derive.

Here's an extract from the brochure. Just click view pdf for the whole thing.

Re-kkur sets new quality standards in the fabrication of plastic plaster beading. Quality aligned with exacting European demands, yet fully geared around the sustainable and responsible. Manufactured by ErnePlas, Ireland’s leading producer of uPVC products, the Re-kkur range performs better and makes life easier for end-users. Made, where possible, using recycled materials, Re-kkur helps buyers required to demonstrate compliance with environmental purchasing.

Plastic Plaster Beading Fit for Purpose

Re-kkur beading is built to perform. Exceeding the quality standards of normal plastic beading, Re-kkur is made from the highest grade post-industrial material. And it’s from here Re-kkur derives its unique strength and inherent quality. Impact modifiers used in the original production process pass their benefits directly to Re-kkur. The result: A tough, weather-resistant, stable plastic bead – resistant to corrosion and well able to withstand the rigours of handling throughout the supply chain.

Tough yet sustainable

A tough performing product, the benefits of Re-kkur beading stretch further. They provide a solution to the environmental purchasing and compliance issues now facing European buyers. The manufacture of Re-kkur diverts substantial amounts of waste materials from landfill and, when compared to the manufacture of galvanised beading, reduces unnecessary CO2 emissions massively.

Designed for users

Precision designed with users in mind, Re-kkur removes install issues. Its unique arrangement of punched holes provides an highly accurate cutting guide – resulting in faster, more accurate 45° mitre jointing. This speeds fitting, saves time and even provides for the novice installer.

When finish matters

Re-kkur’s strength and versatility match well its finer design points. The raised aris is a unique Re-kkur feature which helps installers apply surface finish to an exact, crisp point. This is critical. It makes for a stronger bond around windows and doors where movement is expected and therefore reduces call back.